The Shopify checkout levers that actually move AOV
Six checkout and post-purchase changes we've A/B tested across 40+ Plus stores, ranked by measured lift.
July 12, 2026 · 7 min read
Insights
Field notes, not thought leadership.
Attribution without cookies: what still works in 2026
Server-side tracking, offline conversions and incrementality testing — a practical stack for mid-market teams.
June 28, 2026 · 9 min
How to turn creator gifting into a real acquisition channel
The operating model behind creator programs that survive past the first viral post.
June 09, 2026 · 6 min
Core Web Vitals are a revenue metric, not a dev chore
What a 1.2s improvement in LCP was worth across three of our Canadian retail clients.
May 21, 2026 · 5 min
The CRM hygiene playbook we run before any growth work
Dirty data breaks every downstream decision. Here's the two-week cleanup we start with.
May 03, 2026 · 8 min
When headless commerce is worth it (and when it isn't)
A decision framework based on catalogue size, team maturity and merchandising velocity.
April 18, 2026 · 10 min
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